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SAN JOSE After the team��s first playoff-less season in a decade, the Sharks had anticipated and have now experienced another dip in season ticket renewals, according to a report from Mercury News reporter Curtis Pashelka.According to the report, Sharks chief operating officer John Tortora said the team is anticipating a renewal rate of about 85 percent with just over three weeks left before the start of the regular season.
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To put that in perspective, after the Sharks epic first-round collapse against the Los Angeles Kings, the team experienced an 89 percent renewal.��The fans remain extremely passionate and loyal to the team, which is outstanding,�� Tortora said. ��We want to reward them this year with a very good product on the ice.��Just 500 new season ticket holders were added for the teams upcoming diamond anniversary season, with a base of about 11,000 or 12,000 ticket holders. Tortora said sales went up slightly when the team announced the hiring of new head coach Peter DeBoer, and again with the additions of Paul Martin, Joel Ward, and Martin Jones to the roster.Last season, the Sharks average attendance for 40 regular season home games at SAP Center was 17,419. In an unusual trend, the Sharks saw a number of games fail to sell out. The Stadium Series game drew 70,205, which presumably helped bump the average attendance to 18,707 for 41 home games.��We��re still very good in terms of season ticket and partial plan accounts. We��re still very strong,�� Tortora said. ��So while there has been a drop off attendance-wise on the whole, we��re still tracking in the top half of the league.��
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Based off historical trends, when the Sharks advance past the first round of the playoffs, the team experiences season ticket renewals of about 92 to 93 percent.The team also set an earlier renewal deadline for this upcoming season even after raising ticket prices, again of March 12. The cost ranges from $28 to $222 per game.��From a business perspective, we wanted to see which people were committed to renewing,�� Tortora said. ��It wasn��t so much about getting the cash, it was about looking at where the commitments were.��Finally, according to Pashelka��s report, Tortora says the Sharks are trending in the ��middle of the pack,�� in terms of renewal rates across the NHL.